Privacy Policy

Peak Therapy ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, share, and safeguard personal information in connection with our digital services and website. By engaging with our services or visiting our website, you agree to the practices described in this policy.

This Privacy Policy applies to information collected through our website and in connection with the physical therapy and related rehabilitative services we provide, including physical therapy, occupational therapy, chiropractic care, pelvic floor therapy, and pediatric therapy. As a health care provider, we also comply with the Health Insurance Portability and Accountability Act (HIPAA) and applicable Mississippi law governing the confidentiality of patient health records, as described in Section 7 below. Where this Privacy Policy and our HIPAA Notice of Privacy Practices differ with respect to your health information, the Notice of Privacy Practices governs.

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1. Information We Collect

We may collect the following types of information:

• Personal Information: When you book an appointment, register on our website, or inquire about our services, we may collect personal details such as your name, email address, phone number, and mailing address.

• Payment Information: To process payments for services, we may collect payment details, which are handled securely by third-party payment processors and are not stored by us directly.

• Appointment Details: To tailor our services to your needs, we may collect information related to your visits, including scheduling preferences, treatment location, appointment dates, and the type of therapy or service requested (e.g., physical therapy, occupational therapy, chiropractic care, pelvic floor therapy, or pediatric therapy).

• Health and Clinical Information: As part of providing care, we may collect information such as your medical history, injury or condition details, referring physician information, evaluation findings, treatment plans, progress notes, and other clinical documentation. This information qualifies as Protected Health Information (PHI) under HIPAA and is handled in accordance with HIPAA, Mississippi law, and applicable professional licensing standards.

• Usage Data and Analytics: When you visit our website, we automatically collect information about your visit, such as IP addresses, browser type, pages viewed, and other similar data to improve our website and services.

 

2. How We Use Your Information

 

We use the collected information to:

• Provide, manage, and improve our physical therapy, occupational therapy, chiropractic, pelvic floor therapy, and pediatric therapy services, including for treatment, payment, and health care operations purposes as permitted under HIPAA

• Process bookings and respond to inquiries

• Communicate with you about your appointments, including reminders and follow-ups

• Coordinate care with referring physicians or other treating providers, as appropriate

• Manage billing and payments for services rendered, including with insurance carriers

• Improve our website, services, and overall client experience

• Comply with legal, regulatory, and licensing board obligations

 

We do not use or disclose your Protected Health Information for marketing purposes, and we do not sell PHI, without your prior written authorization.

 

3. How We Share Your Information

Peak Therapy respects your privacy and only shares your information as described below. When sharing Protected Health Information, we follow HIPAA's "minimum necessary" standard, limiting disclosures to the information reasonably needed for the purpose.

• With Service Providers: We may share information with third-party service providers who assist in delivering our services (e.g., payment processors, scheduling and electronic health record platforms, billing and insurance services, etc.). Where these providers create, receive, or maintain PHI on our behalf, they do so under a HIPAA Business Associate Agreement and are bound by confidentiality obligations, using your data only as necessary to fulfill their obligations.

• With Referring and Treating Providers: We may share relevant clinical information with referring physicians, other treating providers, or insurance carriers as necessary for your treatment, care coordination, or payment for services.

• With Consent: We may share testimonials or other information with your explicit consent for use in promotional materials, social media, or our website. You may withdraw consent at any time.

• Legal Requirements: We may disclose information if required by law or in response to legal requests (e.g., court orders, subpoenas), or as otherwise permitted under HIPAA and Mississippi law, such as for mandatory reporting obligations.

 

4. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal requirements, and maintain business and clinical records. Clinical and health records are retained in accordance with HIPAA and the record-retention requirements of the Mississippi State Board of Physical Therapy and any other applicable Mississippi professional licensing board, even after your course of treatment has ended. Retained records will be stored securely and will be available to you based on the terms of our agreement and applicable law.

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5. Security of Your Information

We implement industry-standard security measures to safeguard your personal and clinical information against unauthorized access, use, alteration, or disclosure. For Protected Health Information, these measures are designed to meet the administrative, physical, and technical safeguards required by the HIPAA Security Rule, including access controls, encryption where appropriate, and regular security risk assessments. While we take reasonable precautions, no method of transmission over the internet or electronic storage is 100% secure.

 

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your information. 

• Access and Correction: Request access to, or correction of, your personal information, including your clinical records.

• Deletion: Request deletion of personal information, subject to contractual, professional licensure, or legal record-retention obligations.

• Withdraw Consent: Withdraw consent for the use of your testimonials or information in promotional material at any time.

 

7. HIPAA and Mississippi Patient Records Privacy

As a health care provider, we are subject to the Health Insurance Portability and Accountability Act (HIPAA) and its implementing regulations, as well as Mississippi law governing the confidentiality and retention of patient records, including the Mississippi Physical Therapy Practice Act (Miss. Code Ann. § 73-23-1, et seq.) and the rules of the Mississippi State Board of Physical Therapy.

Protected Health Information (PHI): HIPAA governs how we may use and disclose your Protected Health Information (PHI) — information that relates to your past, present, or future physical health condition, the care we provide, or payment for that care. In general, we may use and disclose PHI without your written authorization only for treatment, payment, and health care operations, or as otherwise permitted or required by law. Other uses and disclosures require your prior written authorization, which you may revoke at any time.

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Mississippi Record-Keeping Requirements: Mississippi law and Mississippi State Board of Physical Therapy regulations require licensed providers to maintain adequate patient records, including sufficient information to identify the patient, objective evaluation findings, diagnosis, and a plan of care, and to retain those records in accordance with Board rules. Your records are treated as confidential and are released only with your written authorization, pursuant to a court order, as necessary for your continued care, or as otherwise permitted or required by law.

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8. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve user experience, analyze usage, and personalize content. You can adjust your browser settings to manage or disable cookies. However, this may impact your website experience.

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9. Third-Party Links

Our website may contain links to third-party websites. Peak Therapy is not responsible for the privacy practices or content of these external sites. Please review their privacy policies independently.

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10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with the "Effective Date" updated. We encourage you to review this policy periodically.

 

11. Contact Us

For questions, concerns, or requests regarding this Privacy Policy, please contact us.